Our Story

Founded in 2001 by the Dusablon family, the Le Prix du Gros Group has flourished over the years. Bringing together 13 of the leading automotive brands across 11 different dealerships, our company is among the largest new and pre-owned vehicle networks in Quebec. With over 5,000 vehicles in stock and exceptional customer service, Le Prix du Gros is a clear leader in the automotive industry.

The group—comprising Kia Trois-Rivières, Kia Cap-Santé, Kia Laurier-Station, Hyundai Trois-Rivières, Nissan Trois-Rivières, Nissan Shawinigan, Donnacona Chrysler, Mazda Trois-Rivières, Laurier-Station Chevrolet, Volvo Trois-Rivières, and the Méga centre d’occasion—is powered by more than 650 dedicated employees committed to the ongoing success of our ever-growing company.

Whatever your automotive needs may be, you will find exactly what you’re looking for at any Le Prix du Gros dealership. Thanks to our sales, service, financing, mechanical, detailing, body shop, and parts departments, we can meet all your requirements. Our priority is customer satisfaction, which is why we offer high-quality, trustworthy service. No matter what vehicle you are searching for, we are committed to finding it for you—always at the lowest price!